About Cause Connect
Making corporate charitable giving scalable by making it profitable
Our Mission
We believe the only way to make corporate charitable giving scalable is to make it profitable.
Cause Connect exists to prove that doing good can also be good business. We've built a performance marketing platform that empowers brands to acquire customers more efficiently—while driving significant funding to the charities their customers care about.
Instead of pouring money into traditional media channels, companies can now direct that spend toward customer acquisition programs that generate measurable sales and real social impact.
What We Do
Cause Connect is a modified cashback marketplace where the cashback doesn't go to the consumer—it goes to charity. When supporters shop through our platform, brands donate a portion of the sale to a featured nonprofit. In return, brands receive:
- • Guaranteed customer acquisition
- • Transparent performance data
- • Amazon Brand Referral Bonuses
- • And the goodwill of cause-driven consumers
It's a better way to spend marketing dollars: Less cost per acquisition. More lasting impact.
Why It Matters
Charities spend huge effort trying to engage new donors—often with little return. At the same time, companies spend billions on digital ads with diminishing results.
Cause Connect solves both problems. We give charities a new way to reach supporters who are already shopping. And we give brands a more efficient way to acquire customers who are already motivated to buy.
The result? A marketplace where every purchase creates a triple win: brands grow, charities thrive, and consumers feel good about their spending.
Meet the Founders
Pete Meyer
Co-Founder & CEO
Pete is a seasoned entrepreneur with nearly 30 years of experience building and scaling businesses. Having generated over $100 million in revenue across multiple ventures, he brings deep expertise in performance marketing, growth strategy, and consumer behavior.
Pete's vision for Cause Connect is rooted in one belief: if brands can grow by giving, everyone wins.
Justin Lutz
Co-Founder & CTO
Justin is a technologist and product leader who has spent his career building platforms that solve complex operational challenges. With a background in programming, product management, systems integration, and nonprofit tech, he leads the development of Cause Connect's core technology and data infrastructure.
Making it easy, scalable, and seamless for both brands and charities.
Join Us
Cause Connect is growing—and we're just getting started. Whether you're a brand looking for a better way to reach new customers, a nonprofit eager to expand your base of supporters, or someone who wants to help scale social impact, we'd love to hear from you.